Setting up a Team and the Processes for Success Across Multiple Markets

For on-demand delivery apps, factors such as local operations, seasonalities, and cultural elements that differ across markets heavily influence marketing and growth campaigns. These elements do not only impact campaign planning, but also play a crucial role in organizing a cohesive team, especially in the process of a merger. Just Eat and Takeaway.com recently joined forces and we’d like to explore the challenges faced by their marketing team, and the way they managed to overcome them.