How Decathlon Combines Automation and Personalization to x2 MAU Growth in 6 Months

Retention & Revenue Zone

App Product and Engagement Zone

App CRM

Information

Join Sophie and Jéssica as they discuss the transformative success of their mobile engagement strategy, including doubling Monthly Active Users (MAU) in 6 months across 24 countries, and emphasizes how they achieved higher purchase value, improved retention, and a strengthened brand.

BatchBatch is a next-generation omnichannel customer engagement platform that enables marketers to personalise communication experiences at scale with their customers using push notifications, in-app messaging, web push and email. Batch is a European Provider with all data stored in a self-built and maintained cloud in France. Batch provides the highest level of data privacy. Many brands trust Batch, including Decathlon, Sephora, Kingfisher, Eurosport, Le Monde and more.

Speakers

Sophie Oldenbruch

Key Account Executive DACHBatch

Jessica Llarena

Mobile Shopping App LeaderDecathlon

Registered attendees