A Click is not a Click: Measure the True Value of your App Campaigns

A Click is not a Click: Measure the True Value of your App Campaigns

User Acquisition Zone
User Acquisition Zone
App Advertising

Information

Bad mobile ads are everywhere and these poor experiences impact the entire ecosystem across users, publishers, and marketers. Find out how you can help fix this issue and level up your marketing strategy.

MolocoMoloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.

Registered attendees

AS
Ara Salbashian
Head of Digital MarketingFREENOW
Gaurav Bhattacharya
Gaurav Bhattacharya
Performance Marketing LeadZenjob
Jessica Llarena
Jessica Llarena
Mobile Shopping App LeaderDecathlon

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