Utilizing Product-Led Growth Principles for App User Engagement and Retention

Utilizing Product-Led Growth Principles for App User Engagement and Retention

App Product & Engagement Zone
App Product and Engagement Zone
Product MarketingRetention

Information

During this workshop you will learn how product-led growth can be applied to any digital application or product. You will step outside of your understanding of customer acquisition funnels and learn:

  • How to read customer behaviour in your product or app
  • Which questions you'll be able to answer with product analytics
  • How to derive answers that will help you build a better customer journey, strengthen and improve user engagement and retention to grow your app.
AmplitudeAmplitude is the digital analytics platform which more than 1,400 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on to help them innovate faster and smarter by answering the strategic question: “How do our digital products drive our business?”. Amplitude Analytics is the #1 product analytics solution that enables any team with fast, self-service insights into customer behavior. It allows users to answer and explore questions, see what features and customer actions lead to outcomes across the entire customer journey, measure and forecast growth, and decide where to double down. It includes a set of purpose-built applications to help every digital team — including product, marketing, analytics and engineering — answer more questions quickly and make more impactful decisions than any other analytics solution.

Registered attendees

Philip Johnson
Philip Johnson
Principal Solutions ConsultantIterable

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