How to Leverage Organic Channels and Think “App First”

How can you grow your business, keep customers happy and engaged, and stay ahead of the curve?

Join this workshop and learn why companies are shifting from thinking “mobile first” to “app first” and how they are leveraging organic and owned channels to achieve their goals. We'll cover best practices and share examples from top brands who are optimising their best source of app growth (their existing traffic) through the use of web-to-app banners (Journeys), deep links in referral programs, and more to drive app growth.