SOCIA
Logistics & Transport
Information
Company Description
Sócia is an essential goods delivery platform for urban families in Luanda, combining last-mile logistics with embedded Buy Now, Pay Later (BNPL) credit. The platform enables customers to access everyday products and pay in flexible installments, improving affordability and financial inclusion for underserved and unbanked populations.
Team
Sócia is led by Augusto Firmino Cassessa (Founder & CEO), who brings over 12 years of experience across fintech, e-commerce, and digital transformation in Angola.
He previously held leadership roles at Banco Millennium Atlântico and worked as a technology consultant for Angola’s Ministry of Economy and Planning, contributing to national programs such as PRODESI and Feito em Angola.
He is also the founder of Inokri, a software house focused on the public sector, and currently serves as Director of Digital Products at TPA and Director of Business Development at Technext. His cross-sector experience provides Sócia with strong operational capacity, institutional connections, and market insight.
Countries of Operation
Angola
Ownership of Company
Local Company
Number of years since incorporated
2 Years
Stage
Growth stage
Annual Revenue (in EUR)
EUR 10,000 – 50,000
Number of employees
1–10
Project Pitch
Sócia addresses a critical gap in Luanda’s urban retail ecosystem, where limited purchasing power, lack of credit access, and fragmented supply chains restrict access to essential goods.
The platform enables customers to order food, hygiene, and household products via WhatsApp or a mobile app, with home delivery across Luanda. Its core innovation is the integration of BNPL credit directly into the purchasing process, allowing customers to pay in installments without requiring a bank account.
Revenue is generated through three main streams: retail margins on product sales, interest and fees on BNPL credit, and affiliate partnerships with suppliers and FMCG brands.
Operationally, Sócia sources products from wholesale suppliers and uses a proprietary credit scoring model based on customer behavior and repayment history.
The platform has demonstrated strong traction, with approximately 481 active customers, 58% monthly retention, 60% BNPL adoption, and an average order value of around AKZ 80,000, indicating solid product-market fit and customer loyalty.
Total Project Cost (in EUR)
EUR 1,000,000
Financing needs (in EUR)
EUR 1,000,000
Type of financing needed
Equity, Grant
Planned allocation of fundraising capital
Expansion (expanding an existing activity)