Aptology - Technological innovation at the crossroads of psychology and data science

A distinguishing feature of Aptology was its 100% quantitative, objective approach to minimize unconscious bias. Unlike other psychometric tests, their models were specifically tailored to each company. Working with Aptology’s data science team, Ingeno designed predictive models based on factual sales performance data, creating quantitative calibration metrics. Aptology developed tailor-made predictive models to assess employee performance, enabling psychosocial profiles to be better understood and aligned with different positions. One of the major challenges they faced was scaling up quickly. Aptology was targeting high-profile customers with tens of thousands of users, requiring robust infrastructure and compliance with privacy regulations, such as the General Data Protection Regulation (GDPR) for the European market and the equivalent in North America. For five years, Ingeno took charge of all the stages inherent in the start-up’s technological development: research and development (R&D), design, architecture, software development through to deployment in the cloud and operations management.