The Content Shift: Why A Search Mindset Is Essential To Your Content Marketing Strategy

The Content Shift is a practical guide to the ever-changing digital marketing space that takes the guesswork out of content marketing. By mixing their real-life experiences with fictional examples set in actual industries, Hawks and Heinl demonstrate how powerful an informed approach to content marketing can be. And by applying their easy-to-follow steps, you’ll soon be able to drive the results you crave for years to come.