Masterclass: Spotify Music Streaming platform : A new way to connect with your audience

Music streaming platforms have come a long way since the early days of online music sharing. The evolution of these platforms has seen significant changes in the way music is consumed, shared and advertised to audiences. In this masterclass, I will discuss the history and evolution of music streaming platforms with a focus on Spotify and how this platform is great way for brand to connect with their audience.

Learning Outcomes

At the end of the Masterclass, participants will be equipped to :

• Understand the evolution of music streaming plateforms
• Understand the user experience on Spotify and how it has a positive effect on the effectiveness of advertising
• Learn about advertising opportunities and targeting options available on Spotify
• Spotify ad formats

• Identify best practices and provide some examples of successful campaigns