Product Marketing Specialist, Campaign Strategy

DESCRIPTION OF DUTIES Ideates, advocates for, and executes 3rd party marketing opportunities that deliver meaningful consumer engagement and sell-through Partners closely with Asst. Manager, Campaign Strategy and internal / external stakeholders to facilitate the development and execution of marketing campaigns for select 3rd party titles through regular interaction with cross-functional internal and external stakeholders and executional leads Works closely with partners on select 3rd party titles to document and communicate their marketing strategy—including overall marketing priorities, key product messaging, and target audiences—and help optimize their plans Supervises the strategic integration of select 3rd party titles into broader campaigns that drive awareness, engagement, and sell-through of Nintendo hardware and software Manages 3rd party Sales and Deals calendar and strategic integration of 3rd party content at retail (DRI/Non-POSA, etc.) in alignment with strategy set by Asst. Manager, Campaign Strategy Oversees acquisition, review, distribution, and cataloging of marketing assets Creates and executes marketing funding agreements / Action Memos, reviews / approves invoices, and manages budgets Evaluates effectiveness of marketing investments and adjusts plans accordingly to continuously improve ROI and deliver on PDR business goals. As part of this work, supervises the generation and analysis of applicable reports on an ongoing and ad hoc basis and drives recommendations based on said learnings Acts as a compelling representative and advocate of PDR marketing and departmental priorities / goals with internal and external stakeholders Facilitates support of initiatives generated by NOA Sales and Marketing teams that involve 3rd party content Please click on the link for additional information about the job.