What’s the New Trade Show Organizer-Exhibitor Engagement Model?

If you're aiming for a strong return on investment (ROI) on your trade shows amidst budget cuts and evolving market demands, embracing innovative practices for organizer-exhibitor engagement is key. To help us explore how to go beyond the basics and support each other more effectively, Matthew B. (Senior Product and Operations Manager at HLTH) and Thomas Mauch (Business Development Manager at RAI Amsterdam) joined us on the latest episode of Expo Experts Explain. During the session, we tackled the support system—or, more accurately, the lack thereof—that exhibitors often face. Then there's the big question of value—specifically, how exhibitors demonstrate the ROI of their participation to their leadership teams. And what happens after the event? How do exhibitors keep the momentum going, turning those initial interactions into ongoing conversations and, ultimately, strong connections through digital marketplaces and communities?