Iva works with companies to expand their innovation capabilities through Design Thinking! Iva is an Electronic Engineer with a Master of Science in Mobile Communications and a Postgraduate degree in Audiovisual Interactivity (Transmedia storytelling). With over ten years of experience in the tech industry, she has a proven track record of leveraging technology to create meaningful experiences for her clients. As an Innovation and Design Strategist, Iva is skilled in applying Design Thinking to various industries, including SaaS, Pharma, FMCG, Travel, Shopping malls, Hospitality, Banking, Fintech, and eCommerce. She has expertise in uncertainty management, prototyping, and iteration processes and is skilled in stakeholder management. As a practitioner who has reinvented herself through hands-on learning activities, she has a passion for helping her clients achieve their goals through the power of design. She likes to say that she works from Design Thinking toward Design feelings.