QID

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Our QID identifier is a First Party identifier, saved in the user's browser. It uses the technology independent of cookies, registering in the browsers of adQuery platform users. QID also allows verifying the authenticity of advertisement recipients and fighting fraud. Our own First Party identifier for marking the users, which gives us the following possibilities: • digital identification of the user (saved in the user's browser), • independence from monopolists such as Google, Facebook, Amazon, • real Brand Safety actions, • fighting Fraud - bots clicking on advertisements, • possibility of campaign Capping, • building individual DMP with unique data, • campaigns’ remarketing, • market analysis - studying changes in user behavior, • running campaigns with conversion optimization, • Solution compliant with IAB TCF 2.2.
Link to product
https://adquery.io
adQuery GmbHTechnology created out of passion and market needs We are a European company that owns two proprietary advertising technologies/platforms: adQuery and Seegame.  We operate with the development of selected areas of digital marketing in mind and we do it based on knowledge, experience, and advertising needs of ours and our clients. We respond to changes regarding 3rd party cookies by using proprietary technology, artificial intelligence, and long-standing experience in the media market. We provide comprehensive services for digital campaigns at every stage of the sales funnel. What is more, the innovative advertising formats, brand safety, and fraud elimination ensure that adQuery achieves viewability significantly exceeding the market standards. AdQuery is an independent advertising platform using its own First Party QID identifier compliant with QUALID. The platform allows the broadcasting of advertisements similar to other programmatic platforms, but in addition to basic targeting options, we rely on dedicated segments, tags, and keywords, displaying advertisements contextually – which means at the first stage of user interest as well. The main advantage is brand safety, an anti-fraud system, high viewability, optimization systems based on artificial intelligence, and capping in the campaign.  Our proprietary solutions: QID, SEMTEQ, QOPS, Q-Design Hub, Query funnel, seegame. 

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