Advanced Data Science - Counterfactual Incrementality Neural Net platform

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Advocado's data-first strategy empowers clients to move forward in a world devoid of third-party cookies. With multiple streams of media all happening at the same time, Advocado's advanced neural net can understand this, predicting changes in response when a stimulus is eliminated (establishing its incremental impact) vs trying to claim as much credit as possible.

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Ad TradingData AnalyticsPerformance MarketingSaaS & PaaSVideo & Connected TV / Adressable TV

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https://www.myadvocado.com/advanced-data-science

Advocado, Inc.Advocado empowers advertisers, publishers and media companies with its data-as-a-service platform to verify that their ads ran as expected, track their competitors and better understand consumer response so they can develop and optimize ad campaigns that connect with consumers wherever they are—online, offline and everywhere in between. The Advocado platform instantly generates, integrates, analyzes, and activates data to deliver unprecedented results, maximizing customer campaigns and advertising dollar ROI across all screens. The platform helps fill visibility gaps with unique data powering advertisers, publishers, and media companies to target and adjust their spending real-time for multi-screen campaign performance. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. Advocado is headquartered in the urban core of St. Louis, MO and serves customers across North America.

Advanced Data Science - Counterfactual Incrementality Neural Net platform

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