Build multi-channel commerce experiences on a single platform

Build multi-channel commerce experiences on a single platform

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AI-powered commerce that’s flexible for the future and scales to any size. The way businesses and consumers shop has radically changed, and it’s going to continue to change going forward. This means that delivering personalized shopping and purchasing experiences with a flexible, scalable, and intelligent commerce solution is essential for growing your business. B2B and B2C commerce experiences with a single back end. Your business may be complex, but your digital commerce solution shouldn’t be. We help you create shopping and purchase experiences as agile as your B2B, D2C (direct-to-consumer), and hybrid (B2B and B2C) businesses. Managing multiple global stores and brands is no problem. You can manage them all from one platform and deliver frictionless customer experiences across digital touchpoints, including web, mobile, and marketplace. Real-time, data-driven personalization that improves conversion and retention. The best way to segment and target customers, and deliver personalized content, offers, and pricing to customers, is through our AI-powered intelligent commerce capabilities. Harness the value of your data by keeping it all in one place with data visualization, cloud-based hosting, and robust dashboard and report building tools. Cloud-based functionality that improves total cost of ownership. Deploy, scale, and securely grow your commerce business with built-in, cloud-based functionality. Our commerce platform seamlessly integrates with your enterprise resource planning (ERP), content management system (CMS), customer relationship management (CRM), order management systems (OMS), and product information management systems (PIM).And our headless architecture lets you deploy new front-end customer experiences across every channel and device, and lets you rapidly update storefronts and forward-facing content layers without interrupting back-end processes.
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Content MarketingCustomer ExperienceDigital TransformationE-CommercePersonalizationTracking & Targeting
AdobeAdobe gives everyone - from emerging artists to global brands - everything they need to design and deliver exceptional digital experiences. We empower people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Adobe Creative Cloud, Document Cloud, and Experience Cloud bring together our design expertise with customer intelligence to deliver experiences that get results. With a robust platform that’s powered by advanced science, a thriving community of partners and developers, and a culture that’s passionate about pushing the boundaries of what’s possible with our products, Adobe is changing the world through digital experiences. For more information, visit business.adobe.com/de. Sessions • 17.09 | 10.40 - 11.00h: Fireside Chat @ Center Stage: "Agentic & Generative AI: How brands remain visible in the agent economy" | Speakers: Claire-Louise Green, VP Marketing EMEA, Adobe and Jay Trestain, EMEA Lead for Marketing Transformation & Client Partner, IBM iX • 17.09 | 13.00 - 13.30h: Masterclass @ MC 6B1: "Unsichtbar war gestern: Mit LLM-Optimierung in der KI-Suche punkten" | Speaker: Gerrit Dietz, EMEA Senior Go-To-Market Lead Data & Insights, Adobe • 18.09 | 12.30 - 13.15h: CMO Roundtable @ CMO Lounge: "Agentic & Generative AI: How brands remain visible in the agent economy" | Host: Hartmut König, CTO, Adobe | Register: https://adobe.ly/4pgoKno 18.09 | 15.15 - 15.45h: Masterclass @ MC 6B2: "KI in der Content Supply Chain. Mehr Content, ohne Kompromisse" | Speaker: Jule Helder, Solutions Consultant, Adobe

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