Adobe Experience Platform: Put your data to work in real time

Experience Platform, the foundation of Experience Cloud products, is an open system that transforms all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel. • Create powerful customer profiles. Bring in data from multiple sources to create and enhance real-time customer profiles. • Make data more easily understood through standardised XDMs and data validation. • Use your real-time customer profiles start personalising experiences. • Activate profiles across devices and channels with our dynamic identity graphs. What Platform can do for you: Experience Platform delivers powerful application services with unprecedented functionality. • Behaviour-driven insights: Analyse cross-channel customer interactions in one interface. • Personalisation in real time: Activate real-time customer profiles for instant personalisation. • Customer journeys at scale: Create individual journeys that adapt to customer behaviour. • Intelligent optimization: Build artificial intelligence into every workflow. How Adobe Experience Platform works: Data is ingested by platform, standardised for intelligence and profile creation, then activated to any system — including Experience Cloud — in real time.