Phitcha is an effective and well-respected PSD practitioner, consultant, trainer, and DCED Standard pioneer. As a resident manager and Deputy Program Director of the Thai-German Program for Enterprise Competitiveness, Phitcha piloted and contributed to the development of the DCED Standard in 2008. In this role, he supervised the design of new interventions, ensuring that these were sustainable and led to wider system changes and demonstrated how they will achieve impacts. As a consultant since 2011, Phitcha focuses on training and advising projects in results measurement including assessing system changes and utilising collected information for adaptive management.