Adam is the co-founder of DevLearn, a consultancy firm specialising in implementation, monitoring, evaluation, and communications for inclusive economic growth. Adam focuses on monitoring and evaluation, and has particular experience developing simple, practical results measurement systems for large private sector development programmes. He has worked extensively on the DCED Standard, written guidance on following the Standard and successfully taken a programme through an audit. He has worked on industrial development, agriculture, market systems, and challenge funds. Publications include practical advice for selecting sample sizes, using the DCED Standard in challenge funds, and Why Evaluations Fail.